ABOUT ME
Hi I’m Tyas Kusuma Handayani. You can call me, Tyas.
I’m a product designer who is currently working for a Multinational Company based in Singapore with 7+ years of working experience. I’m a generalist. Right now, I’m handling a customer-facing product (website & mobile app) that is running in 4 markets (Singapore, Malaysia, Indonesia, & Thailand - South East Asia).
Prior to working in Singapore, I had experience working in Indonesia and helped a fashion e-commerce startup as a product designer. I have a good understanding of technical as I hold a bachelor's degree in computer science from Universitas Indonesia.
WORKING EXPERIENCES
Singapore
PropertyGuru Group
Product Designer (Jul 2019 - Now)
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Designed property search experience and conversion experiments on customer-facing product (both website and mobile app) for Singapore, Malaysia, Indonesia, and Thailand markets.
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Led a few of complex projects such as property search & filter revamp (all markets), search by MRT (Singapore) and GuruLens (search property using augmented reality)
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Conducted research such as usability testing and interview for collecting insights and validating the product
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Used user qualitative data and quantitative data to make a design decision
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Collaborated with stakeholders, such as Engineers, Product Managers, Data Analysts, and Marketing in the product development cycle.
Indonesia
Sorabel.com:
Previously Sale Stock
Product Designer (Aug 2016 - Jun 2019)
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Led complex design projects to improve the shopping experience in website/app based on data, business, and user needs
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Conducted continuous user research, synthesized new insights from users, and explored new opportunities
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Synthesized quantitative data and drove the actionable items
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Contributed to centralized design system
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Collaborated with stakeholders, such as Product Analyst, Engineer, Marketing, Merchandising, and Finance to drive solution
Indonesia
Blibli.com
UX Designer Intern (Sep 2015 - Jun 2016)
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Designed first-time customer experience improvement project
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Drove other small business solution through design
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Collaborated with other stakeholders in product development process
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Became the first UX researcher in the team
Indonesia
Cermati
UX Designer/Researcher Intern (Jun 2015 - Aug 2015)
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Designed the first Cermati mobile app product
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Conducted user interview research for validating the mobile app design
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Managed to release the first Cermati mobile app in 3 months
ACTIVITIES
Besides my role as a product designer, I love learning new things. I like reading books, especially non-fiction books, philosophical books, psychology books, & design books. I enjoy going outside and spending a long time walking in nature together with friends. I like painting too. Running is the one and the only sport I do these days. In my free time, I enjoy binge-watching Korean Dramas, Detective series, or Documentary movies.
Product Design Mentor
at Compfest
2021
The Biggest and Leading One Stop IT Competition Event Held by Students of Universitas Indonesia. I helped and coached college students about product design and prepared them to practice the knowledge for their early career journey as a product designer.
A government program with goal to produce 1000 tech startups to solve problems in Indonesia. Actively coached many startups about product design to sharpen their business model.
